WHY? (poster design)
The poster is dedicated to missing people
A cold look through the phone screen. A flash of news about a missing person, lost in the endless stream of information. How many times do we scroll through such messages, drowning out a weak pang of conscience? "WHY?" - the poster screams, peering into the indifferent faces of passers-by.
This question echoes in empty apartments, in quiet forests, in the hearts of desperate relatives. "WHY?" - like a frozen cry in the pre-dawn darkness. Why do we so easily turn away from someone else's misfortune, hiding behind the shield of our own worries?
The poster "WHY?" is not just a set of graphic elements. It is a reflection of our collective blindness, our unwillingness to see the pain of another.
A missing person is not a statistic, not an abstract number in a report. This is someone's son, someone's mother, someone's friend. A person whose life was cut short, leaving a gaping void.