The am dash

"Introducing the am dash.

Unusable by AI—unmistakably human.

For generations before generative text, writers have used the em dash to hop between thoughts, emotions, and ideas. Dickens shaped his morality tales with it, Woolf’s stream-of-consciousness flowed through it, Kerouac let it drive his jazz-like prose. Today, Sally Rooney threads it through her quiet truths of the heart.

But this beloved punctuation mark has become a casualty of the algorithmic age. The em dash has been so widely adopted by AI-generated text that even when used by human hands, it begs the question: was this actually written or apathetically prompted?

The battle for the soul of writing is in full swing. And the human fightback starts here. With a new punctuation mark that serves as a symbol of real pondering, genuine daydreaming, and true editorial wordsmithery. Inspired by Descartes’ belief that thinking makes us human, the am dash is a small but powerful testament that the words you’ve painstakingly and poetically pulled together are unequivocally, certifiably, and delightfully your own.

We’re launching the am dash initially via two new, tailored typefaces: Times New Human and Areal, available to download and use alongside your custom fonts."

Learn more at theamdash.com

Created at Cocogun