Charles & Keith App Rework
Context
Charles & Keith is a Singapore-based fashion brand that specializes in women's shoes and bags. Charles & Keith's designs are known for their clean lines, modern aesthetics, and attention to detail. The brand is popular among fashion-conscious women who are looking for high-quality, stylish accessories at an accessible price point.
This was a design test as part of the hiring process for a Digital Designer role at Charles & Keith.
This was an individual design test and I was given a deadline of 1 week. Due to my internship commitments, I had limited time for this design test.
Style Direction:
Minimalistic:
Charles & Keith often embraces a clean and minimalist design aesthetic. Their products are known for simple and sleek lines without excessive embellishments. Hence, I want to make the user interface clean and uncluttered, and simple and minimalistic without any loud visuals and graphics. This would enhance clarity and navigability while reducing the chances of overwhelmedness and cognitive load.
Monochromatic Colors:
Charles & Keith often employs a neutral color palette, including shades like black, white, beige, and metallics. This choice of colors contributes to the brand's timeless and sophisticated appeal. Therefore, I wish to stick to the color palette and not use any additional colors that are unnecessary to the brand image. This provides a unified and aesthetically pleasing user interface and emphasises the brand's simplicity, elegance, and timelessness.
Modern and Trendy:
The brand is known for staying on top of current fashion trends. Their designs often reflect modern styles and incorporate elements that are currently popular in the fashion industry. While staying minimalistic and simple, I still want users to feel that they are browsing through an app from a high-luxury brand. A modern and trendy user interface attracts users' attention and encourages them to explore the app and the products, increasing user experience and satisfaction.
