BNGRS - English Caf’ Style Vegan Sausages

When a plant-based startup came to me with just an idea — vegan sausages inspired by a classic English café fry-up — they needed everything: a name, identity, packaging, and a voice to stand out in the alt-meat crowd.The mission? Create something bold, cheeky, and proudly unpolished — a brand as fitting in a greasy spoon as it is in a trendy grocer.I named it BNGRS: punchy, vowel-stripped, and unmistakably British. I then built a full visual identity — logo, color palette, bold typography, and custom illustrations — all wrapped in a loud, sticker-style look inspired by classic café signage. To future-proof the brand, I delivered a comprehensive brand bible covering voice, visuals, packaging, and digital use, ready to guide them as they grow.