Brand Development for Client

I was brought in to refresh and evolve the branding for Naturally Dogs, a pet shop that had minimal digital branding — their only asset was a low-resolution logo (below). Working closely with the client, I developed a set of comprehensive brand guidelines that captured the fun, friendly, and approachable tone they wanted to convey.

While retaining the essence of their existing logo as requested, I refined it for digital use and created variations suited for social media and online presence. The client was absolutely thrilled with the transformation, and the new branding has already had a strong positive impact on their visual identity.

As a result of this successful rebrand, I’ve now taken on management of their social media — a role I’m genuinely excited about — and I’m currently collaborating with the web developer to ensure the new brand is fully integrated into the upcoming website.

Role: Graphic Designer, Social Media Manager

Tools used: Illustrator, Photoshop, Canva