Pretz'd, Visual identity

Visual Identity for Pretz’d

Bold flavors, modern charm, with a Berlin twist 🥨

Pretz’d isn’t just another pretzel shop. It’s where tradition meets creativity, serving up playful bites in a refined, urban package. I designed a visual identity that balances vintage warmth with modern minimalism: a custom-speckled logotype, a clean sans-serif system, and a color palette that feels both rich and fresh.

The result? A brand that’s as craveable and surprising as its menu, warm golds, deep blues, and textures that make you want to reach for just one more.

🍽 For food brands ready to stand out with taste and style, I craft identities that are anything but average.

💬 Bold on the outside. Warm at the core.