Farmer Fox - Sausages & Others

Farmer Fox is a food product line that has been operating in the Japanese market since 1992. Among its various offerings is a line of fresh sausages, ideal for barbecues, featuring a range of flavors and seasonings.

We designed the mascot and some of the packaging for this line, which called for a farmer-style character, as the company planned to launch other products with the same rural theme.

Client: I. B. Fox

Location: Japan

Disciplines: Logo, Brand identity, Packaging