Fatality - Disco

Fatality

Fatality was a nightclub that operated in the production and events industry and was a gathering spot for foreigners in Japan.

Over time, the company requested a character that would represent its teenage audience and have a nighttime vibe.

Among the proposals, a character shaped like a rat wearing urban street fashion was the chosen one. Then, the character was incorporated into the logo, creating a new version of the brand to be used in ventures managed by the company.