Need to know full story?

Long story here

About the project

The new navigation was intended not only to improve the overall user experience but also to better support the company’s communication and business goals.

The team

I teamed up with a UX researcher. Combining an interface designer’s perspective with research expertise allowed us to better understand real user needs, formulate more accurate hypotheses, and validate solutions more effectively.

Problem

Cinkciarz expanded its financial services, but the site structure didn’t keep up. Users struggled to navigate, missed key sections, and often failed to understand the full value of the offer.

Goal

The goal of the study was to evaluate the new marketing navigation design of the website cinkciarz.pl. The main objective was to identify and fix usability issues that users encountered while navigating the site.

Discovery

During discovery we took a deep dive into Cinkciarz’s current experience - auditing the UI/UX, scanning competitors, and mining desk‑research data, then distilled the findings into key hypotheses that shaped the next design moves.

Previous interface

What clients said

Design sprint

To kick off the concept work, we adapted a design sprint framework to move quickly from insight to tested solution. The process wasn’t a textbook 5-day sprint, but rather a flexible, collaborative series of focused workshops and checkpoints.

We tested new concepts with

9 respondents

After completing the earlier steps, analyzing data, forming hypotheses, designing the prototype concept, and preparing the test scenarios - we were ready to kick off the RITE testing sessions.

Final mockups

After Rite tests I prepared Hi-fidelity mockups, tokens, components, documentation etc - ready to hand off.