Primum Travel Logo Exploration -Unapproved Concept

One of the unused logo directions we developed for Primum Travel, a boutique travel agency based in Lithuania.

While this version wasn’t selected, we were especially drawn to the symbol — a stylized compass that balances elegance and geometry. Paired with custom serif typography and subtle celestial details, this concept aimed to position the brand as both premium and explorative.

Sometimes the paths not taken still carry something special — and this mark remains one of our favorites from the project.

Looking to explore bold directions for your brand?

Let’s create something memorable — orbers.com