About this Concept

Studio96 is a fictional brand concept created to showcase a custom-designed logo and supporting brand identity. The centrepiece of this project is the Studio96 logo, a stylized monogram that merges the numbers 9 and 6 into a single, fluid form. The design focuses on bold symmetry, visual clarity, and uniqueness, with a strong, modern aesthetic.

The accompanying website design acts as a showcase for the brand, imagining Studio96 as a music-focused platform or creative studio. The layout features vibrant gradients, clean UI components, and playful typography that reinforce the energy and personality of the logo.

Everything was created from scratch in Illustrator, including the layout and interface elements. The visual identity pulls directly from the logo’s red-magenta gradient to maintain brand cohesion across the site.

The logo scored 96% overall on Logo-Rank, with 100% in legibility and 90% colour contrast, and 100% in uniqueness—a reflection of the design’s clarity and conceptual strength.