Iran Mall MAP

Smart Mall Navigation App

Project Overview

Designing a user-friendly indoor navigation experience for one of the largest malls in the Middle East — Iran Mall. As the UX/UI designer, I was responsible for ideation, user flows, wireframes, and final UI design.

The Challenge

Iran Mall lacked any indoor positioning technology (such as sensors or Bluetooth beacons). We needed to create a system that allowed users to manually locate themselves and find destinations inside the mall with ease.

Research Highlights

Conducted user interviews to understand indoor navigation behavior.- Identified main user needs: fast orientation, accurate filtering, and a clean, responsive map.- Benchmarked indoor maps from other large venues like IKEA & airports.

UX Strategy

We simplified the process by:- Designing clear entry points (e.g. Gate 1, Gate 3)- Using visual cues like escalators, restrooms, and anchor stores- Allowing users to filter by category, floor, and brand- Providing “Show near me” options using self-identified entry.

Design Process

1. User Flow Mapping(shown below)

2. Low-fidelity Wireframe

3. UI Design & Prototyping

4. Usability Testing & Iteration

Outcome

A simple yet effective indoor navigation tool- 70% of test users were able to find their store in under 1 minute- Easily adaptable for future sensor integration.

If I Could Improve It Today

With newer tools, I would explore AR navigation and add accessibility options like voice guidance and tactile feedback for visually impaired users.