Proud to share my UI redesign for RAKBANK’s mobile banking experience. 🏦

RAKBANK approached this initiative with a clear goal: make everyday banking seamless, intuitive, and delightful. The previous app design suffered from cluttered flows and high user drop-off during key actions like payments and transfers.

The Challenge

Cluttered interfaces and complex user journeys frustrated users, slowed down transactions, and led to a spike in support tickets.

My Approach

User Research: Mapped pain points and found that 40% of users struggled with core tasks like fund transfers.

Prototyping in Figma: Accelerated feedback loops by 50%, validating simplified flows early.

UI Redesign & Navigation: Reduced transaction times by 30% with a clean, accessible interface and more intuitive pathways.

The result? A streamlined, modern experience that empowers users to bank smarter and faster.

www.rakbank.ae

Think I’d be a good fit for your team or project? Let’s talk.