Gamp - Identity Refresh

gamp is a consumer-centric brand that provides a range of services to help customers repair and fix their devices, as well as offer insurance against future damage. In order to effectively communicate this concept to their target audience, I collaborated with Toby & Tye to design a new visual identity, website, and branded assets for gamp

We revamped gamp’s visual identity system using a vibrant palette, versatile typeface, and minimalist design. Our goal is to achieve a modern vibe. However, this rebranding goes beyond a new logo and different fonts. We have also introduced a new style of imagery that embodies our brand’s youthful and daring spirit. This new style perfectly complements our culture, expresses our beliefs and purpose, and is reflected in the choice of a new logo—a powerful symbol that represents our brand’s new position.

We have retained the traditional green color of the brand to solidify its presence and position in the industry. Furthermore, we have expanded the color palette to include three primary colors and five secondary colors to be used as accent colors in other applications and treatments such as imagery and illustrations.