Bayer – Healthcare Case Study
Treating sight loss from Diabetic Macular Edema with a Patient App and Clinical Platform
DME affects over 27 million people and is the top cause of blindness in people with diabetes.
But the system managing it is broken — emotionally, logistically, financially.
- Patients don’t understand the risks — or are too afraid to face them
- The path from diagnosis to treatment is complex, expensive, and fragmented
- Providers are stretched thin, managing overwhelmed patients in overburdened systems
Bayer needed a better way to support DME patients and clinicians
One that fitted real lives and …
- Stopped patients from dropping out of treatment
- Supported Clinicians that were stretched thin
- Took control of spiralling costs
We applied our Product Accelerator model to design and deliver a full platform — fast
Discover
We carried out user research to identify where care was breaking down.
Define
We mapped patient journeys and clinician needs to create a clear path to better outcomes.
Design
We designed a human brand, patient app and clinical dashboard that allowed patients and clinicians to take control of the problem
Deliver
We built and launched live patient app, clinical tools and education websites, for multiple languages with accessibility at the core.
The Outcome?
- Better adherence
- Lower stress
- Higher quality of life
- Long-term cost savings
Looking to build something that improves engagement and earns trust?
Let’s talk
