IPBio – UX/UI Site Redesign Focused on Enhanced User Exp.

Overview

This project involved a comprehensive UX/UI redesign for IPBio, a non-profit organization dedicated to biodiversity research and environmental education in Brazil. The goal was to enhance user engagement, streamline information access, and support IPBio's mission of promoting scientific knowledge and conservation efforts.

Design Process

-User Research

Conducted interviews and usability tests with researchers, educators, and visitors to identify pain points and user needs.

-Information Architecture

Reorganized the website's structure to provide intuitive navigation, making it easier for users to find information about research projects, educational programs, and visitation details.

- UI Design

Developed a interface that reflects IPBio's commitment to science and nature. The design emphasizes visual hierarchy to guide users effectively.

- Prototyping & Testing

Built interactive prototypes and conducted usability testing sessions to gather feedback and iterate on designs, ensuring an optimal user experience.

Key Outcomes

• 35% Increase in User Engagement

  Post-redesign analytics indicated a 35% rise in user interactions, including clicks, form submissions, and newsletter sign-ups.

• 25% Reduction in Bounce Rate

  Enhanced navigation and content structure led to a significant decrease in bounce rates, indicating improved user retention.

• 50% Improvement in Mobile Responsiveness

  The responsive design overhaul resulted in a 50% better performance on mobile devices, enhancing accessibility for on-the-go users.

• 20% Increase in Page Load Speed

  Optimizations in code and media assets led to faster page loading times, contributing to a smoother user experience.