"We Too Dey for You" - A fusion of marketing and culture
Connection through culture
Some messages don’t need polish, they need presence.
This design was created to connect directly with FlashChange’s core users using the voice they know and love. It’s not just branding - it’s bonding.
Feeling so at home!
Rooted in streetwise energy, this piece pairs playful Naija Pidgin with bold, joyful imagery to say: “We see you. We got you.”
I used a cutout photo treatment for the featured face, blending warm tones and expressive gesture with a kinetic background that feels alive, just like the FlashChange experience.
The blue lightning accents? It is, at first, the primary colour of the FlashChange brand, then a nod to digital speed and connection. The collage of gift cards? That’s the hustle — and FlashChange is here to make it smoother, smarter, and faster.
Sometimes, the best brand loyalty campaigns aren’t formal — they’re familiar.