VisionLab, Visual identity

Visual Identity for Visionlab

A brand that doesn’t try to say everything, just the right thing.

Some brands shout. This one speaks with clarity. Visionlab is built on structure, intention, and visual storytelling. My role was to distill that into a custom identity:

→ A bold wordmark with movement in all the right places

→ A concept-driven icon that balances strategy and design

→ A tone that’s clean, confident, and never loud

📍 For brands that think before they speak, I design identities that do the same.

💬 Not minimal for the sake of it — minimal because it matters.

Open for strategy-led brand identity projects.

Ivana Tomisic
Strategic Brand & Packaging Designer

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