Case Study: E-Commerce Product Page UI – "The Perfect Pockets"

Hello everyone! 👋

This was my first project where i tried creating a homepage for an online e-commerce shopping website for apparel.

Objective

Design an intuitive and visually appealing product detail page (PDP) for an e-commerce fashion site, focused on showcasing a winter parka. The goal was to create a user-centered shopping experience that enhances product discovery, improves selection ease, and drives conversion.

Design Process

To begin, I identified key user needs:

• Clear product visualization (multiple angles, contextual use)

• Effortless size and color selection

• Quick access to product details

• Prominent CTA for adding to cart

Understanding these goals helped prioritize content hierarchy and interactions on the page.

Wireframing

Initial low-fidelity wireframes mapped out the essential layout:

• A large hero image for emotional appeal

• Thumbnail carousel for additional product views

• Descriptive right-hand panel with product info, size, and color selectors

• Sticky or accessible “Add to Bag” CTA

Visual Design

I chose a clean, modern aesthetic to keep the focus on the product. Key design decisions included:

• Bold product imagery: Centered, high-resolution visuals with a scenic snow background for emotional impact

• Color chips & size selectors: Simple, interactive UI elements using familiar color and size conventions

• Typography: Clear and legible sans-serif fonts for ease of reading and accessibility

• CTA design: High-contrast blue button for strong visibility without clashing with product imageryt here...

Interaction Design

• Carousel thumbnails allow users to explore all product angles without leaving the page.

• Responsive behavior was considered, ensuring the design adapts to various screen sizes.

Usability & Testing

To refine the design:

• I conducted informal user feedback sessions via reddit and quora ( provided the prototype link).

• Minor tweaks were made based on comments—such as increasing the spacing between color chips and improving the visual hierarchy in the product description.

Outcome

The final UI provides an engaging, user-friendly product experience that makes it easy for users to learn about the parka, choose their preferences, and make a purchase. The visual storytelling through lifestyle photography also creates an aspirational connection with the product.

Hope you guys will love this?

If you love what you see,

Feel free to show some love 💕 and comment your thoughts !