GOODDAYS Skincare — Brand Identity & Packaging Design

Introducing the logo for GOODDAYS, a skincare brand born in South Africa, built for sun-chasers and saltwater seekers. The icon draws from the South African flag, reimagined as a sun to symbolize vitality, warmth, and the glow of good days ahead.

This mark was built to shine—whether etched into packaging, embossed on apparel, or scaled down for a web icon. Clean. Confident. Instantly recognizable.

This is only the beginning.

Austyn McFadden
Doing Good by Design®

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