Nectea, Flower meets flavour

Nectea is a herbal iced tea brand I developed as a college project, aimed at young adults seeking refreshing and healthy beverage options. The name "Nectea" blends "nectar" and "tea," reflecting the brand’s floral and natural essence. We created a visual identity centered around a hummingbird logo, symbolizing agility and nectar collection, complemented by a soft, nature-inspired color palette. Unique flavors like Lavengrass (lavender + lemongrass) and Hibimint (hibiscus + mint) were crafted with inventive naming to stand out in the market. The packaging design focused on sleek, portable cans with minimalist illustrations and vibrant colors to distinguish each variant. I also developed secondary packaging and branded collaterals, ensuring visual consistency across stationery, apparel, and merchandise. Multiple print iterations helped refine the final output, and the project was completed under faculty guidance, emphasizing storytelling, user appeal, and cohesive brand experience.