Probella - Packaging Design

I designed and rendered a protein pudding packaging design using Figma for all layout and visual design, then brought the product to life using Photoshop to build out 3D mockups and packaging renders.

Tools Used

• Figma for layout, color exploration, and type design

• Photoshop for rendering mockups and product visualization

• Competitor analysis through visual audits and brand positioning research

Process

I began by analyzing direct competitors like MUSH, Oikos Pro, and ALOHA, focusing on how they balance function and flavor. I noticed a trend toward overly masculine or overly clinical designs, and saw an opportunity for something softer, indulgent, and still protein-forward. I designed both dark chocolate and vanilla SKUs, using warm tones and approachable typography to create a brand that feels energizing, rewarding, and real.

Audience

Probella is for health-conscious consumers who want clean, functional snacks that still feel like a treat. They're ingredient-aware, design-attuned, and always on the go.