Personal brand dashboard

This dashboard design showcases a sophisticated, dark and light themed interface that elegantly balances functionality with visual appeal. The sleek, minimalist aesthetic creates a premium feel while maintaining excellent readability and information hierarchy.

Dark Mode

🔍 The Process

• User Needs: I started by identifying what a personal brand user would want to track — sales, followers, engagement, and client messages.

• Information Architecture: The layout was carefully structured to prioritize the most important data at a glance, using clear grouping and visual hierarchy.

• Wireframes to UI: I began with low-fidelity wireframes to organize the content, then moved into high-fidelity design focusing on contrast, clarity, and a minimalist color palette.

• Visual Design: Rounded cards, dark elements on a light base, and intuitive icons were chosen to create a sleek, modern aesthetic.

Wireframes

Color Palette

Light Mode

Business Value

This dashboard empowers personal brand entrepreneurs by:

1. Saving time with intuitive navigation and information architecture

2. Providing actionable insights for content strategy optimization

3. Offering immediate access to tools for capitalizing on successful content