Comercial Folder

Medilab System

Medilab needed a hand-out for JPR that would condense, in a single piece, its global footprint, product portfolio (RIS, PACS and cloud) and regulatory credentials.

Goal Deliver a quick-scan folder that reinforces brand authority (30 years, 10+ countries) while highlighting tangible benefits for diagnostic-center managers.

Creative concept

• The new inverted “M” logomark acts as the main visual cue, conveying technology and innovation.

• Deep-blue palette chosen to evoke trust in healthcare.

• Dotted world map with flight-path lines illustrates international reach.

• Block structure “more than a PACS | more than a RIS | more than a cloud” underlines each product’s unique value.

My contribution

• Audience research and key-message definition.

• Full copywriting (headlines, bullets, micro-copy).

• Information architecture and initial wireframe.

• Art co-direction with designer JR (grid, type hierarchy, icon set).