Signage

Signage design combines wayfinding, branding, and environmental design to create visual communication systems that guide, inform, and engage users in physical spaces. Effective signage balances clarity, aesthetics, and functionality to serve diverse audiences across contexts (e.g., retail, transit, healthcare).

Key Principles

1. Legibility & Visibility

   • High-contrast colors, scalable typography (e.g., sans-serif fonts).

   • ADA/WCAG compliance (e.g., braille, tactile elements for accessibility).

2. Contextual Adaptation

   • Indoor (e.g., lobby directories) vs. outdoor (e.g., weather-resistant materials).

   • Scale-aware design (from door plaques to highway billboards).

3. Brand Integration

   • Align with brand colors, logos, and voice (e.g., playful vs. corporate tones).

4. User Flow Optimization

   • Hierarchical information (priority to directional over promotional content).

   • Universal icons (e.g., � for WiFi) paired with minimal text.