Website comparison section design.

Website comparison section design.

Most websites overlook their strongest selling point.

They focus on themselves rather than on why they are better. One small change transformed the situation for my client. We added a simple comparison section. And guess what? Visitors stayed longer, and conversions increased. Why? Because people seek proof, not just promises.

Next time you update your site, include this:

→ A “Why Us vs Them” block

↳ Clearly show key advantages

→ Use short, bold phrases

↳ Avoid overcomplicating it

→ Back it up with visuals

↳ Use icons, charts, or real stats

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