Сar Personalization interface
Project Result
This mobile UI concept was designed to showcase an interactive car exploration and customization experience for the Aston Martin DBX 707 4.0 V8 Bi-Turbo. The goal was to combine elegant visual presentation with practical car data and a premium, user-friendly interface.
Target Audience
The target audience includes car enthusiasts, luxury vehicle buyers, and users who value both design and performance. These users are tech-savvy and expect a high-end digital experience that reflects the quality of the car brand.
User Challenges
Users often struggle to get a complete overview of a vehicle in a clean, mobile-friendly format. Information like technical specifications, interior features, and pricing is usually scattered or hard to interact with on mobile devices.
Our Strategy
We focused on creating a clean and modern UI where users can switch between exterior and interior views, interact with feature hotspots, compare leasing and purchase options, and preview interior color combinations in real time.
Project Goals
Our aim was to make car discovery more immersive, intuitive, and informative. We wanted users to feel in control, get all essential details instantly, and enjoy the interaction as if they were experiencing the car in person.
Valuable Insights
User feedback revealed that interactive hotspots increased engagement and helped users better understand the vehicle’s features. The leasing vs buying toggle made decision-making easier, and the ability to personalize the interior boosted user satisfaction.
Project Result
The final design delivers a sleek and informative mobile experience that enhances how users explore luxury cars. It brings together visuals, interaction, and information in one seamless product interface that balances aesthetics and function.
