Branding The Brandery

The Brandery is a startup accelerator program based out of Cincinnati, OH—a place that isn't typically known for startup accelerator programs. They had an unconventional approach to startups—build the brand first and then focus on the product. This approach allows developers and entrepreneurs to focus their strategy and think about their consumer before starting the build. By highlighting "Brand" and using the most common symbol that brand's have, the ®, our branding shows immediately what differentiates The Brandery versus other startup accelerator programs. (note: while this was widely loved by our client, it did not make it to market).