8returns - Brand Refresh

We partnered with the 8returns team to refresh their visual identity, making it bolder, more mature, and aligned with their product. The new logo features an all-caps wordmark alongside a stylized number 8 that subtly echoes the infinity symbol—representing the seamless, continuous loop of product returns and reinforcing the idea that the process is smooth, not tedious.

The updated color palette blends deep greens and blues for an elegant yet energetic feel, with vivid blue and acid yellow accents adding vibrancy and contrast. The brand’s new typeface, Roobert by Displaay Type Foundry, is a clean sans-serif with geometric structure and distinctive character, striking a balance between modernity and warmth.

This refreshed identity leans heavily on color, cropped product imagery, and UI-inspired elements to build a strong, contemporary look—one that feels both confident and approachable, and resonates clearly with 8returns’ customers.

We are BB Agency

We are a partner for digital evolution, merging creativity and technology for holistic growth.

We join forces with companies dedicated to addressing real human needs. Leveraging our full-cycle digital capabilities, we shape brands, experiences, and products that enrich the lives of millions every single day.