MP2E Solutions — Brand Strategy
MP2E Solutions — Brand Strategy
MP2E Solutions is a company specializing in the distribution of Hauschild planetary mixers and equipment. For nearly 10 years, it has been the exclusive distributor of these complex and highly technical machines. The SpeedMixer™ mixers from Hauschild GmbH, also known as planetary or bladeless mixers, are the safest and most versatile equipment in their category, enabling mixing, pulverizing, degassing, vacuum processing, and more.
In this context, MP2E Solutions provides these machines to various industries, including the pharmaceutical, food, medical, and electronics sectors, which rely on planetary mixers for their manufacturing and research processes. To mark a new era for the company, Palantis was commissioned to redesign the brand’s entire visual identity. As an industrial company with expertise across multiple sectors, MP2E Solutions needed an identity that accurately reflected its positioning and know-how. The entire visual system was built around the hyphen, symbolizing the connection between MP2E—an acronym for Mélangeur Planétaire Emmanuelle Etiemble—and Solutions, representing the full range of services, products, and support the company offers its clients. This graphic language, both sleek, adaptable, and coherent, is designed to work across multiple communication platforms, ensuring a strong and recognizable visual identity.
The interplay of symbols and the color palette provides great flexibility, allowing for endless variations while maintaining clear brand identification and visual consistency. Each color was carefully selected to evoke the industries served, reinforcing the brand’s presence within its ecosystem. Additionally, a dedicated iconographic system was developed to structure and clarify information across different communication channels.
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Brand book
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