Mother — Discarded Direction

This direction pushed into a gritty digital aesthetic — blending fragmented type, system errors, cyber-futurist grids, and intimate close-ups. The goal was to visualize the tension between human emotion and digital architecture — storytelling in a hyper-connected, glitch-heavy world.

Typography becomes a landscape. Faces become data. Chaos becomes design.

Too bold for the final brand, but still part of the process. Sometimes the identities that don’t make it are the ones that challenge you the most.