Mother — Discarded Direction

Here’s a look at an unused identity concept for Mother, a content production studio based in Belgrade.

The idea explored duality and intimacy — the contrast between the polished and the raw, the personal and the professional. Visual language played with organic forms, bold typography, and subtle imperfections to mirror the studio’s hands-on, emotional approach to storytelling.

Although this direction didn’t make it to the final stage, it still holds a special place in the process — as a stepping stone that shaped the final outcome.