Today, we are proud to present the rebranding of G.A.R.M. Co.

Since launching in 2020, G.A.R.M. Co. (Graphic Artist Resource Merchant Company) has been dedicated to creating digital tools for analog souls. Our original branding was intentionally minimalist, designed to let the products and artwork take the spotlight. It served us well, but over time we realized it did not fully reflect the spirit, grit and character behind G.A.R.M. Co.

G.A.R.M. is not just an abbreviation. It also draws from Garm, the mythological wolf from Norse legend, guarding Hel(l)’s gate. As a company based in Scandinavia, this connection feels natural. Wolves represent strength, loyalty and an untamed spirit, much like the artists we aim to support.

Our new branding brings this spirit to the forefront. Inspired by the bold craftsmanship and refined aesthetics of the early twentieth century, the new identity feels stronger, richer and more expressive. It captures the character and soul that have always been at the heart of the company.

We are proud to introduce a new look that feels more like us. Same mission, same spirit, now with a mark that speaks louder.

We would love to hear what you think of the new branding. There is no art director, no client and no round of revisions waiting at the end. We are locked in, but honest feedback is always welcome. So bring it on! We are proud of where we are headed and even prouder to have you along for the ride.

Check out the full rollout of the new brand at garmcompany (dot) com