ILNP Ecommerce ✳︎ Collections

Next, we focused on adding brand storytelling to turn new customers into loyal ones. Many clients were ordering through marketplaces, so ILNP wanted to boost direct brand awareness. We started by creating collection pages and a reusable template to share the inspiration behind each set, highlight product details, and include lifestyle photos (currently on hold). We also developed key storytelling pages — About, Brand Story, and Manufacturing — to build trust and deepen the connection with the audience.

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