UMI Sushi- Logo Design

Enter your text here...UMI SUSHI 🍣

A moody, minimal identity crafted for a sushi space rooted in contrast — soft curves, dark interiors, quiet luxury.

The brief was bold: think black, think elegance, think calm with an edge. We explored multiple directions before landing on a name that means ”sea”—UMI, simple but deep.

From koi-inspired forms to soft typography and a brand palette as rich as the interior space, UMI is all about flow, presence, and intention.

Design, direction, and identity by Tanaya Designs