The StartStartups App Experience

Users don't commit because a page looks good.

They commit because the experience makes them feel ready.

The Client Challenge:

StartStartups had a bold idea — create a marketplace where anyone could fund a SaaS product and become a founder.

But the idea needed more than vision.

It needed an app experience designed from zero:

🟠 No brand assets.

🟠 No UX flows.

🟠 No visual direction.

We were brought in to do the heavy lifting — to define the entire product experience: brand foundation, UX structure, UI system, and user psychology.

Our Approach:

Created the full visual identity — fonts, colors, and design system from scratch.

Mapped the UX flow to feel effortless — from selecting a SaaS product to joining the marketplace.

Crafted clear UI screens that build trust, simplify choices, and keep users moving forward.

Embedded psychological triggers at key touchpoints to reinforce user motivation and trust.

Psychology in Action:

Simplicity Bias: Clean layouts and minimal cognitive load to reduce hesitation.

Momentum Theory: Small wins throughout the journey (e.g., progress steps, micro-success feedback).

Trust Cues: Consistent styling, accessible language, and security reassurance visuals.

What Makes This Design Different:

We didn’t just build screens. We built an experience that transforms an idea into user belief — and belief into action.

In early-stage SaaS, the first product isn’t code. It’s trust, clarity, and momentum.And that’s exactly what we designed for StartStartups.

Like how we approach product design with psychology and purpose?

Press ❤️ to support!

If you're building a SaaS app and need UX/UI that creates real movement — not just good looks —

I'm open for new projects.

Let’s build it right from the first screen. 🚀