Detox clinic

"Detox" is a modern visual identity designed for a clinic specializing in addiction treatment and mental health support for young people. The key objective of the project was to communicate using language and visuals that resonate with a younger generation, and to create marketing materials referencing popular social media applications, ensuring the message feels relatable and easily understandable for the audience.

The identity was developed to build a friendly and trustworthy image of the clinic, while maintaining a professional tone. The color palette is composed of vibrant hues aligned with the brand’s mission, offering a fresh approach compared to traditional medical aesthetics. Modern, bold typography emphasizes the character of the brand’s communication style, while design elements referencing mobile device tabs and cards or browser layouts reinforce a sense of familiarity for the target audience.

The logo was developed based on three key pillars of the brand: communication, professional medical assistance, and care and empathy. Each pillar is symbolized with a dedicated icon and a color that highlights its meaning. Together, they form a logo that faithfully reflects the brand’s core foundations and the mission of its creators.

"Detox" aims to break the barrier around conversations on addiction and mental health, encouraging awareness and taking the first steps toward regaining control over one's life.