Digital Bank App UI UX and Branding design

Project Setup and Challenges

A full redesign and rebranding of a digital bank’s outdated app to appeal to younger, tech-savvy users. Focus areas were modern visuals, simplified UX, stronger engagement, and competitive differentiation.

Key Components

Project Setup: Identified usability issues, poor visuals, and low engagement. Visual Redesign: Swapped navy for vibrant cyan green, used Nunito and Roboto fonts, simplified the logo for a fresh, digital-first feel.

UX Improvements: Cleared clutter, streamlined navigation with a bottom bar, rebuilt flows to match user mental models.

Core Feature Upgrades: Introduced a dashboard, savings goals, biometric login, and a guided loan application process.

Research: Pulled insights from user reviews and a competitive audit to refine problem areas and benchmark improvements.

Loan Flow Focus

Redesigned for higher trust and completion rates through linear steps, feedback, and progress visibility. Outcome: Demonstrated the impact of aligning UI/UX with real user needs for business success.

Examples in Practice

Bad navigation was replaced with a simple bottom bar like Monzo uses. Financial dashboard mimicked features seen in Revolut. Savings goals feature worked like the one in Chime to increase user retention.