Crafting a digital experience for Étoile that captures the spirit of European elegance and invites users into a story of timeless fashion.

Enhanced Branding & Visual Appeal

The goal was to create a modern, editorial-inspired website that captures the timeless elegance and exclusivity of high-end fashion brands. The design needed to balance a clean, minimalist aesthetic with rich storytelling elements to evoke emotion and reinforce brand credibility.

User Experience Design

Designing a seamless, intuitive, and visually appealing landing page that highlights Étoile’s brand narrative without overwhelming users. The challenge was to keep the interface simple yet immersive, ensuring smooth navigation while maintaining a strong luxury feel across all devices.

Target Audience

Étoile speaks to fashion-forward individuals in their mid-twenties to forties who appreciate timeless craftsmanship, value heritage, and expect a digital experience that mirrors the sophistication they encounter in high-end boutiques.

Project Timeline

The project followed a carefully planned 5-week schedule, ensuring each stage received the attention needed for thoughtful design and refinement.

• Week 1: Conducted market research and gathered visual inspiration.

• Week 2: Developed moodboards and defined the visual direction.

• Week 3: Created wireframes and drafted initial concept sketches.

• Week 4: Designed high-fidelity mockups and refined based on feedback.

• Week 5: Presented the final design and applied final adjustments.

Through this structured timeline, the project maintained a consistent pace without compromising on creativity or quality.

Showcasing the Design

To bring the final concept to life, I curated a series of mockups that display the design across different sections and layouts. Multiple desktop and mobile variations were presented to highlight the flexibility of the visual system, the attention to detail across various screen compositions, and the cohesive user experience throughout the platform.

Results & Key Learnings

The project successfully demonstrates how minimalism, when thoughtfully applied, can enhance a brand's premium positioning online. Key takeaways include the importance of storytelling in luxury e-commerce and the subtle power of negative space in driving focus and emotional resonance.

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