Surreal Hotel Arts Brand Identity

Surreal Hotel Arts is an independent film producer based in São Paulo and NYC. Its particular language presents surreal and fantastic concepts, shown in advertising, entertainment and brand content productions.

This rebranding project mission was to enhance the client's visual identity and positioning, based on previous logotype and brand system. Inspired by 70's experimental film visuals, I developed a brand illustration style and social media design guidelines, as well as a vibrant colour palette.