Qelix – Brandbook for a Secure Crypto Wallet

We created a comprehensive brandbook for Qelix to ensure consistency, scalability, and clarity across all brand touchpoints. The visual system reflects the core values of security, trust, and innovation, aligning with the platform’s mission to deliver a user-friendly crypto experience.

At the core of the identity is deep navy blue paired with high-tech silver and clean white. This palette was chosen to evoke professionalism and reliability while maintaining a sleek, modern appeal. Typography plays a crucial role, as the Sora typeface (Light, Regular, Medium) brings geometric clarity and digital sophistication to the brand voice.

Our design system details the logo across multiple layouts, spacing rules, color ratios, and typography hierarchy. The result is a brandbook that not only documents Qelix's visual language but also elevates its digital presence with precision and distinctive character.