This is a corporate website designed for AIM Manufacturers — one of Pakistan’s leading producers of industrial wire mesh solutions. Specializing in products like welded mesh, gabions, and barbed wire, AIM serves critical sectors including construction, defense, and agriculture. The company has built a reputation for quality and precision, and the goal of this redesign was to reflect that same standard in their digital presence.

What the Client Needed

From the start, this was about more than just aesthetics. As a corporate website, it needed to function as a comprehensive, professional hub — showcasing products, certifications, and company background while guiding potential clients toward direct contact or inquiries. The old site was dated and difficult to navigate, so I focused on creating a layout that felt sharp, modern, and easy to explore.

The Process

This project followed a full end-to-end workflow — from initial concept to final launch — and I was involved at every stage. Here's how it all came together:

Discovery & Planning

It started with a deep dive into AIM’s business. I needed to understand their products, their market, and how their clients think. We talked about their goals, pain points with the old site, and what a “successful” website meant for them. From there, I mapped out the page structure, user flow, and overall content strategy to keep everything organized and purposeful.

Figma Mockups & UI Design

Next, I moved into Figma and created high-fidelity mockups for the entire site. This wasn’t a one-and-done deal — we went through four full iterations of the design. Each round incorporated client feedback to make sure we were aligned on everything from layout and spacing to typography, imagery, and tone. The goal was always clarity, function, and a modern industrial look.

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Prototyping & Approval

Once the core design was close to final, I created an interactive Figma prototype to simulate the full user journey. This helped the client experience the flow and structure of the site in a real, hands-on way — from product browsing to inquiries. After reviewing the prototype together, I incorporated their final content and made a few more refinements. With everything in place and fully approved, we locked in the final version and moved into development.

Development

With the final design locked and content approved, I transitioned into development — building the site from scratch using React. Choosing React gave me the flexibility to create a fast, responsive experience with clean component-based architecture. It also made it easier to scale or modify individual sections later without affecting the entire codebase.

I broke the site down into reusable components — headers, product cards, navigation, contact forms, etc. — so everything stayed modular, clean, and maintainable. Each page was structured as a route using React Router, which kept navigation seamless and optimized for performance.

QA & Testing

Before going live, I ran the site through full QA — testing responsiveness, load speed, browser compatibility, and mobile performance. I also made sure contact forms and product inquiry paths were working smoothly across every screen size.

Launch & Handoff

Once everything was buttoned up, we pushed the site live. I provided documentation and support so the AIM team could manage basic updates themselves. It was a smooth rollout, and the client was super happy with how everything came together.