Pengu: Ice Cream Brand Identity

Pengu is a personal branding project designed to create a vibrant and playful identity for a fictional ice cream brand. The project encompasses everything from logo development to product mockups and promotional materials, all crafted to reflect the brand’s core values: simplicity, delight, and natural ingredients.

This concept includes:

- A minimalist logotype featuring friendly curves.

- Clean, colorful ice cream cup mockups incorporating real fruit and chocolate elements.

- A launch poster showcasing three new flavors, each with custom color themes, pricing tiers, and smooth gradient transitions for a cohesive and inviting layout.

The overall tone is fun yet refined, giving Pengu the feel of a modern brand found on a sunny street corner or in your favorite dessert café. This project is designed for both visual appeal and commercial clarity, combining brand storytelling and product appreciation in every detail.