Emotional scroll-powered 3D Storytelling for Pillar of Siberia

How do you explain the most advanced lighting pillar technology in Russia — and make it emotional?

For Pillar of Siberia, we created a scroll-based 3D animation using Blender to showcase their unique production method. No buttons, no words — just motion and light doing the storytelling.

Rendered frame-by-frame and integrated as a smooth sequence into their homepage, this visual lets users feel the scale and engineering behind pillars over 120 meters high.

Each scroll brings another step of assembly. Each detail, another signal of trust.

Industrial tech can look cold — we made it feel bold.

Tools: Blender, After Effects, Photoshop

Tech: Scroll-triggered frame-by-frame animation

Client: Pillar of Siberia (https://opora.chipsa.design/)

Let us know what you think, and feel free to reach out if your product needs a 3D-powered story too.

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Created for Chipsa Design Studio.