🌸 Fleur d’Épine – Where Floral Art Meets Digital Design

Fleur d’Épine is a personal design project that brings the warmth and authenticity of an artisan flower shop into a refined, emotionally driven digital experience. The goal was to craft a poetic, conversion-oriented homepage that tells a story — one bouquet at a time.

🎯 Objective :

Create a visually immersive and emotionally resonant website for a bespoke floral brand, blending handcrafted aesthetics with user-centric digital strategy.

✨ Key Features :

✅ A soft, nature-inspired color palette reflecting the artisanal soul of the brand.

✅ A storytelling-driven layout featuring the founder, her creative process, and the boutique’s spirit.

✅ Use of polaroid-style imagery and handwritten elements to humanize the interface.

✅ A well-structured UX designed to guide users seamlessly from discovery to action.

✅ Custom CTAs and interactive touches that highlight the personality of the brand.

Step into a handcrafted digital garden — Fleur d’Épine turns floral emotion into a scrollable story. 🌿