Reimagining TRIMPOL: from brand refresh to global sales
Client. TRIMPOL is a Russian women’s fashion brand that creates elegant and comfortable pieces for women confidently playing different roles in life — from business meetings to evening strolls with friends. The brand is available both online and in offline stores.
Challenge. TRIMPOL approached us with a clear request: strengthen their digital presence and prepare the brand for international expansion. Our task was comprehensive — rethink the visual identity, redesign the website with a focus on conversion, and launch ad campaigns that would drive both brand awareness and sales.
Stage 1. Audience Research and Brand Repositioning
Before diving into visuals and advertising, we started with a deep analysis: we explored how TRIMPOL was perceived by its customers, analyzed reviews, and studied competitors — both local and international.
One insight stood out: TRIMPOL’s clothing isn’t just about following trends; it’s about fostering a sense of confidence. These are pieces that help women feel special without trying too hard.
This realization became the core of a new communication strategy. Instead of the overused "fashion and style" narrative, we built everything around the idea: "elegance as part of everyday life." This concept shaped the visual and advertising platform moving forward.
Stage 2. Identity, Website, and Digital Packaging
Once the brand strategy was clear, we moved on to the digital experience — starting with the website and visual identity. These are the first touchpoints that shape the online impression of the brand.
Key updates:
— We removed visual clutter and unnecessary elements, focusing on photography, atmosphere, and the emotions the product evokes.
— Rebuilt the website structure: intuitive and user-friendly, guiding visitors smoothly towards their choices.
— Refined typography, rhythm, and color palette to convey subtle confidence — the core emotion of TRIMPOL.
— Updated product pages: high-quality images, mobile optimization, easy-to-use filters, and seamless navigation — ensuring nothing stood between the user and their selection.
At the same time, we implemented analytics tools: GA4, event tracking (scrolls, product views), and CRM data integration. The website became more than just a showcase — it turned into a fully functional marketing tool, gathering insights to fine-tune the sales funnel.
Stage 3. Launching Ads and Expanding to International Markets
With the brand and platform ready, we began testing ad campaigns targeting international audiences. The primary channels were Meta Ads and Pinterest Ads, where visuals and emotions lead the conversation.
Our approach:
— Created a series of creatives focused on the core message: "elegance is effortless" — highlighting not the product itself but the feeling it brings.
— Launched campaigns in Europe, the UAE, and Central Asia, focusing separately on reach and clicks.
— Leveraged styled collections on Pinterest — office outfits, casual strolls, evening looks — which organically gathered repins and engagement, amplifying the paid campaigns.
— Integrated dynamic product cards into ads — testing the blend of brand storytelling and direct product offers, which generated the first clicks from ready-to-buy users.
This marked TRIMPOL’s first step into international sales, with data-driven insights to guide the next stage of scaling.
Results
International sales started flowing within the first week of launch. Pinterest showed high audience interest — organic engagement amplified paid reach. Meta Ads recorded a strong CTR, confirming that our creatives struck the right chord.
Engagement on the landing page increased: visitors spent more time on the site, interacted with content, and actively browsed product pages. TRIMPOL received positive feedback from a new audience that resonated with the brand’s philosophy of effortless elegance.
TRIMPOL didn’t just update its digital look — it redefined its role in the lives of its audience. The brand became closer to women seeking not just clothes, but a way to highlight their confidence every day. We laid the groundwork for further growth and international scaling, and TRIMPOL is confidently taking the next steps forward.