ASTRAVION — Conceptual UI/UX Case Study for a B2B Industrial Brand

ASTRAVION is a conceptual brand created to explore the UX/UI approach for a digital platform offering industrial spare parts and components. This project focuses on transforming a highly technical and niche field into a user-friendly, clean, and conversion-focused web experience.

The primary goal was to present complex product information with clarity, implement a solid visual hierarchy, and use Swiss-style typography to bring structure and trust. I designed a logical product categorization flow, integrated compelling CTAs, and highlighted technical expertise through design.

This case study demonstrates how UX principles can be applied to B2B manufacturing platforms to improve usability and attract partnerships. While ASTRAVION is a fictional brand, the process reflects real-world strategies for commercial success — from pain-point research to mobile responsiveness and modern layout grids.