PERSAD Center Rebranding

A logo redesign for the Pittsburgh LGBTQ+ health center, the PERSAD center. Founded in 1972, PERSAD’s mission is to improve the well-being of the LGBTQ+ and HIV/AIDS communities. The center furthers its mission through outreach, prevention, counseling and training services in and around the city of Pittsburgh.

The logo was made with the overlapping identities of many LGBTQ+ indivduals in mind. The logo and branding are applicable to the center’s annual charity art auction, which raises money for its various community outreach programs.