Daily Grind Coffee Co.

Daily Grind Coffee Co. — Brand Identity

Overview Daily Grind Coffee Co. is a Melbourne-based specialty café serving handcrafted coffee and fresh pastries. The brand is built around the idea of comfort in routine — slow mornings, warm spaces, and the daily ritual of coffee.

Creative Direction This identity focuses on minimal design with a grounded, cozy feel. Inspired by the textures and tones of natural materials, the branding combines warm neutrals, soft serif typography, and thoughtful layout to reflect the brand’s calm and inviting atmosphere.

Scope of Work

• Logo Design

• Visual Identity System

• Packaging Design

• Coffee Cups & Pastry Paper

• Menu Layout

• Instagram Story Assets

Tone & Aesthetic

· Warm

· Calm

· Everyday

· Timeless