Annual Report | Brochure Design
Annual Report | Brochure Design
CEAP
2023
CEAP is a non-profit organization that promotes education and professional training for young people in vulnerable situations in the city of São Paulo. For the 2022/2023 Annual Report, the challenge was to visually and accessibly present the main data, achievements, and social impact generated by the project throughout the year.
The visual approach balances clarity and emotion, using modern graphic elements, a vibrant color palette, and real images of the students, reinforcing the human impact of CEAP's actions. The design aims to make information easy to read and understand, while also strengthening the organization’s institutional identity.
The project included the full development of the layout, visual hierarchy, iconography, and typographic choices—always respecting and applying the NGO’s visual identity. The graphic language was built to be consistent with CEAP’s existing institutional materials.
